John appeared, baptizing in the wilderness and proclaiming a baptism of repentance for the forgiveness of sins. And all the country of Judea and all Jerusalem were going out to him and were being baptized by him in the river Jordan, confessing their sins. Now John was clothed with camel’s hair and wore a leather belt around his waist and ate locusts and wild honey. And he preached, saying, “After me comes he who is mightier than I, the strap of whose sandals I am not worthy to stoop down and untie. I have baptized you with water, but he will baptize you with the Holy Spirit.” Mark 1:4-8

When was the last time you convinced someone to believe in something that you were unwilling to accept? Few people have success leading others in a direction they have not traveled or are reluctant to go. And if they do agree, it is short lived.

I recently went to store looking for a product only to find the salesperson very indifferent and checked out. I didn’t purchase anything. The same principle applies to following Jesus. If you don’t genuinely believe, you won’t lead others to agree with your words. A man who’s convinced of the gospel is a man whose life leads others to buy in.

John the Baptist was all-in. Walking around in a desolate place proclaiming a challenging message, he drew many people to him. There were plenty of reasons not to follow, but this man had a contagious zeal that overcame the slightest objection. And John transferred that enthusiasm, pointing people to Christ. Be like John and build credible buy-in of the gospel of Jesus by profoundly believing in a way that attracts others to you. Point people to Jesus.

DO THIS TODAY: Live contagiously and direct people to Jesus.