This video has well over 10 million hits and is totally worth 18 minutes of you time.  Let his words sink in as a leader because this principle is something leaders come back to again and again. The “WHY” question should is the primary motivating factor for mission and purpose in everything we do.  Great leaders ask this question with frequency and at every level of their organization.

This is concept is not something invented by Simon but a desire created in us by God at the beginning of time itself. This desire is what causes us as humans to ask the great metaphysical questions and motivates us to seek beyond ourself. So while you are asking “WHY” on an organizational level, begin to think about the bigger question and answer to “WHY” on a cosmic level.

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