In a classic business book, The Mind Of The Strategist: The Art of Japanese Business, Kenichi Ohame presents the famous 3-C business model. The 3-C’s are arranged as follows around 3 main players:

THE CUSTOMER. The first and final focus of all strategy reaching into the heart of the people who use our product. Here we create differentiation by understanding how customers are using the product, understanding and leveraging customer coverage, but also dissecting the potential market in different ways.

THE COMPETITOR. Strategies here include strengthening brand, cost structures, capitalizing on profits, and keeping in mind people, money, and things.

THE CORPORATION. Here the strategy is to maximize organization strengths by being selective at what they do better than others, sub-contracting  when right, and becoming more cost-effective by sharing services or business with others.

This is definitely an classic book with some simple but great reminders. However…

Jesus’ model was even more simple and rememberable — Love. If you read his interaction in Luke 10 with the Religious Lawyer you discover his commodity was an eternal asset called “love” extended to 2 audiences: first to God and second to others in comparison to how we love ourself. These commandments have existed for thousands of years and have often been referred to as the Great Commandments.  They were the essence of Pentateuch (the first 5 books of the Bible), the summation of the Law (the 10 Commandments), and at the core of human and divine interaction. This action of love, which is not simply a feeling, but an activity that flows from the love first extended to us from God. God as the source of love allows this love to flow through Jesus Christ, to us, and eventually to others. Our goal is not to withhold this asset of love, but extend it thoughtfully toward others, lavishing it as the one eternal asset that has impacts both in the temporal and eternal. This impact includes human relationships like that of our spouse, children, friends and neighbors. This also includes our marketplace relationships like our business, supervisors, employees, vendors, competitors, and customers.

25 On one occasion an expert in the law stood up to test Jesus. “Teacher,” he asked, “what must I do to inherit eternal life?” 26 “What is written in the Law?” he replied. “How do you read it?” 27 He answered, “‘Love the Lord your God with all your heart and with all your soul and with all your strength and with all your mind’; and, ‘Love your neighbor as yourself.’” 28 “You have answered correctly,” Jesus replied. “Do this and you will live.” 29 But he wanted to justify himself, so he asked Jesus, “And who is my neighbor?” 30 In reply Jesus said: “A man was going down from Jerusalem to Jericho, when he was attacked by robbers. They stripped him of his clothes, beat him and went away, leaving him half dead. 31 A priest happened to be going down the same road, and when he saw the man, he passed by on the other side. 32 So too, a Levite, when he came to the place and saw him, passed by on the other side. 33 But a Samaritan, as he traveled, came where the man was; and when he saw him, he took pity on him. 34 He went to him and bandaged his wounds, pouring on oil and wine. Then he put the man on his own donkey, brought him to an inn and took care of him. 35 The next day he took out two denarii and gave them to the innkeeper. ‘Look after him,’ he said, ‘and when I return, I will reimburse you for any extra expense you may have.’ 36 “Which of these three do you think was a neighbor to the man who fell into the hands of robbers?” 37 The expert in the law replied, “The one who had mercy on him.” Jesus told him, “GO AND DO LIKEWISE.”

LUKE 10:25-37

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